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Web conferencing solutions are applications of Web conferencing technology for business communication purposes and have an important role to play in an increasingly global economy. Companies are increasingly embracing Web conferencing solutions not only to cut down the travel expenses but also to speed up decision-making processes by allowing key people to collaborate instantly, no matter where they may happen to be physically located.

Web conferencing solutions allow participants to share information in the form of files, applications or PowerPoint presentations - they can even poll. The participants usually sit at their desks and share information either through an interactive whiteboard or through text messaging. They can also speak to each other using a normal phone or a Voice Over Internet Protocol (VoIP) phone and even share videos via Web cams.

Some of the most popular Web conferencing solutions are Microsoft Office Live Meeting, Genesys Meeting Center, Raindance Web Conferencing Pro Seminar, and WebEx Meeting Center. All of them offer tools considered as standard. These include Web-based PowerPoint presentations, chat, document sharing and annotation, whiteboarding and application sharing. However, they differ in terms of their multimedia features, meeting management tools, and integration with telephone conferencing.

Genesys and WebEx have the capabilities to show slide transitions, play the audio and video integrated with presentation, and allow live videoconferencing. These solutions also allow the connection of the name of the conference participants with the telephone numbers they used to dial in so that presenters can easily mute, un-mute and dismiss callers through a Web based console.

Eventually, Web conferencing solutions might become just another feature within other productivity applications. The recent acquisition of Placeware by Microsoft and the addition of the term ‘Office’ to the name of its Live Meeting service is a signal that the company may bundle Web conferencing solution with its popular Microsoft Office suite.

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Are you really using the power of modern technology to make your business more profitable? Sure, you are using e-mail, you have a web page and you may be reaching your clients and customers with an electronic mailing list, but are you using web and video conferencing to hold virtual meetings with your employees, customers and clients in different geographical locations? Here are six ways how web and video conferencing can help you to increase the efficiency of your enterprise.

First however, it is important to know what web and video conferencing are. Web conferencing is when two or more people “meet” over the Internet to share information and ideas. Web conferencing systems typically provide tools that allow participants to perform “Online Collaboration” by working together over the Internet, sharing applications and documents.

Some web conferencing tools include the ability to share one’s desktop, allowing participants to “present” information, be it a PowerPoint Presentation, an Excel Spreadsheet or a Word Document with other attendees of their web conference. It is even possible for participants to remotely control other participants’ computers. Video conferencing allows participants to see and hear each other using head sets and web cams, and is usually included in good web conferencing system.

Now take a look at how some companies are already getting the benefits of this cutting- edge technology:

1. They are holding “web meetings” with prospects, customers, clients and fellow workers without having to incur any travel expenses. These face-to-face meetings are conducted using the click of a keyboard and the movement of a mouse.

2. They are demonstrating and supporting products and services without having to send people to far-flung destinations. Web conferencing can enable your staff to get behind the desk of your client and do the trouble shooting or give the training that you may be currently doing, without having to send your support staff out on expensive personal visits.

3. They are holding virtual training and classrooms for students, employees and clients . Schools and Universities in particular are using web and video conferencing to create “virtual classrooms,” while companies are training their employees at several locations using combined web and video conferences.

4. They are giving online web and video support to clients . Live chat boxes are great, I use them all the time, but the support you can offer when your technician can take over a client’s computer and really fix the problem is much more powerful. And, when your client can see who is helping him or her, it really adds a special “warm and fuzzy” touch.

5. They are saving thousands of dollars in travel costs by cutting down on commuting and travel and time spent out of the office . “As a result of this technology, our need to travel between offices has been greatly reduced, which has already saved us thousands of dollars,” says Saul Rothschild, Information Systems Manager at Steel Encounters, Inc.”

In times of rising fuel costs, web and video conferencing can really make a huge difference to a company’s bottom line. Companies using web conferencing are not only able to cut down on their travel expenses, but their sales representatives, trainers and support staff also get to spend more productive time in the office and do not lose valuable hours sitting in a car or on a plane.

6. They are thinking “outside the box” and devising new ways to work now that they are free of geographical limitations . The companies and organizations that have adopted web and video conferencing technology are marketing products and services, conducting training and giving support as if all their employees, prospects and clients were working together under one roof. Company meetings, sales meetings, employee training, and product launches are now being conducted with a new 21 st Century flair.

So, consider your own business or activity and think of how web and video conferencing could help you to work more effectively with all your constituents without having to leave your office.

Dan Richmond is CEO and Co-founder of MegaMeeting.com. His company provides web conferencing and video conferencing services for individuals, businesses and educational institutions. Dan can be reached either via the phone at (818) 783-4311 or via e-mail at DanR@MegaMeeting.com. Visit their website www.MegaMeeting.com for more information.

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Web Conferencing is, very simply, a meeting, conference or seminar that is held over the World Wide Web. Web conferencing can refer to audio, video or text-based conversations and are conducted in real-time.

Web conferencing is an incredibly useful resource for anyone who trades within a global market place. It literally allows you to be in two places at once - sitting at home or in your office whilst conducting a meeting with someone one the other side of the world.

In its simplest form web conferencing can take the form of free downloads such as Microsoft NetMeeting or Yahoo Messenger. Subscribers can participate in text-based ‘chats’, inviting others into their conversations and being able to communication in real-time. Add a simple digital camera to this equation and you have the beginnings of an elementary web conferencing application.

At the other end of the scale, the most sophisticated applications allow seminars and presentations to be made to hundreds of delegates at the same time. Meetings can be fully interactive, allowing question and answer sessions, the sharing of files and documents and slide show presentations to be broadcast.

What Can I Do With Web Conferencing?

How you choose to use web conferencing will very much depend upon your line of work. A webinar (an online seminar) is less interactive than a web meeting, but is a very effective means of presenting sales pitches, performance reviews and delivering staff training.

A web meeting on the other hand, can be fully interactive not only in terms of audio and video but also by allowing the sharing of documents and files and viewing them online.

What is Online Collaboration?

Online collaboration is an excellent resource for project management, especially when team members are located in different geographical locations. Online collaboration provides an advanced level of document management and file sharing. Documents and files can be viewed, modified and updated online and in real time.

What Are The Benefits Of Web Conferencing?

The main benefits of web conferencing are to be found in terms of time and money savings. The need for travel is greatly reduced, and therefore so are the associated costs of travel - tickets, accommodation, subsistence, to name but a few. Employees spend less time waiting for flights, travel or just generally being away from their desk and therefore have more time to spend productively.

Enhanced communication is another benefit of web conferencing. Where colleagues could perhaps only meet face to face a few times a year, for example, web conferencing allows them to meet on a daily basis, if required. With people talking more, work gets done more efficiently and more accurately.

How Much Does It Cost?

The cost of web conferencing depends on how sophisticated an application you need. Low-level, one-to-one systems can be set up these days for virtually nothing. The most advanced systems, unsurprisingly, can run into thousands of dollars. Careful research, however, and thoughtful analysis of what you need from a web conferencing system can allow you to budget accordingly and match a system to your needs. The chances are, if you are spending money on travel then you will recoup the cost of your web conferencing software over time.

Diane Parker is a web content writer who specializes in internet related topics. Her conferencing articles include: web conferencing software, choosing a web conferencing tool and internet conferencing.

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