Hungry For Overkill

I don’t have much time to watch television. Being the lazy
person that I am, I usually let other people in the family do my
watching for me.

But some events are just so important that I have to watch them
myself. Such was the case with the finals of this year’s
American Idol. The space shuttle Columbia crash in Texas earlier
in the year was another event that (sadly) I just had to watch.
And I certainly did not want to miss the thrill of seeing the
America’s Cup sail into Switzerland.

Of course, I regularly turn on the tube whenever a George Bush
invades Iraq. Hopefully, this one will soon finish invading; my
electricity bill is suffering.

The latest must-see event is the Michael Jackson arrest, an
event of such momentous importance that all news shows, gossip
shows, comedy shows and just about everybody else is offering
wall-to-wall coverage. It has been estimated that 37% of the
American population has been interviewed by the media for their
inside-knowledge of “the pop superstar’s” personal life.

So I was most shocked when I flipped to a channel that was not
helping me track down the most fascinating intimate details and
most intriguing and succulent minutiae of all things Michael
Jackson.

“What?!” I demanded. “This is impossible. What is this trash?”

“That’s Touched by an Angel,” my wife offered. “It’s one of your
favorite shows.”

“That’s no excuse,” I blustered. “The network should be hot on
the Jackson case. How could this be? I’m calling the cable
company to complain.”

“But dear …” my wife tried to interrupt.

“It’s no use,” I insisted as I dialed. “My mind is made up.
Don’t try to stop me.”

“But dear …” my wife tried to interrupt me again.

“I am sorry. There is simply no excuse for airing pure
entertainment when there are important details about Michael
Jackson to be uncovered.”

“But dear …” my wife tried once more.

“Hello? Cable Company? I want to lodge a most serious complaint.”

“But we don’t get cable out here,” my wife broke in. “We have
satellite TV.”

“Oh.”

“Look. There are some 395 channels, and at least 70% of them are
airing Michael Jackson stories. Don’t you think that’s at least,
oh, let’s say, 70% overkill?” my wife asked.

“You don’t understand. This is important. The whole world is
watching. This man has changed the face of music.”

“Yes, that’s what some of his celebrity colleagues are saying”,
my wife rolled her eyes. “As if people who change the face of
music have all been vaccinated against child-molesting.”

“That’s not the point. There are so many details to uncover. We
know he likes Kentucky Fried Chicken, but does he eat quiche?
Everybody knows that real men don’t eat quiche. Could that be
his problem?

“Let it go, Happy Guy,” my wife advised. “It just doesn’t pay to
get so caught up in all the TV drama. Besides, this is a serious
investigation with a serious charge and it should be left to the
authorities.”

I sank down into the couch. My wife was finally starting to make
sense. “What are you going to do now?” she asked.

“I think I’ll watch Touched by an Angel.”

“Ah, that’s the husband I know and love.”

“Right now Michael Jackson could use an angel, and so could all
those kids. I mean, what can one little district attorney do?” I
moaned.

My wife moaned, too. I was amazed that she would suddenly show
such support.

“I know,” I said, lighting up. “Never mind the cable company.
I’ll call Tess. She can set Michael Jackson straight.”

Cranelegs Top Ten Reasons Why We Are Doomed

I’ve listen to hours of Air America, News Talk, and NPR. I have watched enough CSPAN, CNN, Reality TV and Food Channel to make my eyeballs pop out of their sockets and dance contently about the coffee table top. I have conversed with many, closely listening to their thoughts, many a time drifting off to think how death could not come to me soon enough. I have explored the far reaches of the ‘Blogoshere’ and ventured into the nooks and crannies of the ‘Internets’. And I can honestly tell you, I can’t take much more. We are doomed and here are the top ten reasons why.

10. Drama!

We have become a hodgepodge of tiny, insignificant little dramatic plays. It’s as if we never left the High School cafeteria. I overheard this elderly lady standing in the grocery check-out line behind me bark at her friend, “Iraq? Who cares! I’ve got my opwn problems. My sister-in-law just called my Gucci bag ‘TJ Max cheese’.”

9. End of Days, The Rapture, Apocalypse, Armageddon, Revelations!

Call it what you will, it’s always happening now. How many different ways can the bible prophesies be interpreted to unequivocally prove this is really, Really, REALLY the end? As far as I can tell, the only thing that comes and goes more frequently than the second coming of Christ, is the time wasted by those sitting around waiting for him.

8. Kevin Trudeau and his likes!

Someone please explain to me why this guy is still allowed to roam freely upon the Earth among humans. Trudeau could sell tuxedos to the Yanonamo. How many more ’secrets they don’t want you to know about’ can he reveal (for the reduced price of $29.99) without providing any information? From memory expert, to natural cures authority, to lotion alternatives for facial cosmetic surgery, Kevin is the King of the Gullible. You know what would be the perfect penalty for him? Lock down in a Guantanamo cell with that ‘tiny ads’ guy. They’d kill each other within nineteen hours.

7. Free Credit Report, Free Ipod, Free dinner at Red Lobster, Free anything!

Occasionally for the fun of it, I peruse my Yahoo ‘bulk email’ file to see what goodies I have won or have qualified to win or have been randomly selected to receive. Of course, it’s always ‘free*’. Ah, the all powerful ‘*’; the I-can-promise-you-anything-I-want-because-I’m-going-to-disclaim-it-somewhere-obscure-on-this-two-mile-long-scrolling-page-in-a-tiny-font-that-only-ants-can-read ‘*’. Come on, we’ve all done it. We’ve all bypassed searching for the ‘*’ disclaimer and fervently clicked through a hundred idiotic offers in a gallant, if not foolhardy attempt to reach the promised land of free merchandize, only to discover the “*” explained in the most vague terms imaginable that one must buy one or more offerings before one ‘qualifies’ for the ‘free’ gift. The only people more naive than those rifling endlessly through these emails are the folks who paid a slightly smarter huckster to learn how to write these stupid ads to begin with, in the futile hope that money might be made easily and that cool tropical drinks on white sandy beaches rested a mere 1.2 million sucker clicks away.

6. Imus and Stern!

They are old men with trophy females for their frail egos who seem to have forgotten what made them popular and wealthy. And somewhere along the way, they’ve traded in wit for self-importance. Let’s see where the trophies are when the bedsores need tending to. Good riddance!

5. Emails from Nigeria!

Why me? Why am I the guy they select? Who is handing over my email address to all these poor wealthy people in Nigeria? Why do they burden me as the blessed chosen honest soul with whom they can trust their money transfers, or inheritance, or business funds? Oh well, at last count, I have gladly turned over my bank account and social security number to ninety two sad individuals, hoping to assist them in their moment of hardship and make a few bucks along the way of which I plan to give 50% to charity. I’m still waiting for the first check to arrive into my account which appears to be dwindling for some odd reason. Must be negative interest rates or something.

4. Donald Trump, Paula Abdul, Tom Cruise, Larry King!

One lost the little integrity he had, one lost her groove, one lost his marbles, and one is just plain lost. They have all lost my interest. And what is this fascination we have with the offspring of celebrities and how they are taking to parenthoodas if hiring a nursery full of around-the-clock surrogate mothers (a.k.a., nannies) is somehow analogous to what most folks experience: diapers filled with toxic waste, octave piercing crying, spit-up that burns holes through inch steel plates and eight hours of sleep a week. But for some reason, we clamor to hear Donald say he really likes feeding his baby. I guess that’s a big deal for one who knows the art of the deal.

3. News obsession with personal tragedy stories!

What is CNN’s, FOX’s, MSNBC’s, Network News’ preoccupation with personal tragedy? Some poor kid has a leg bitten off by a shark and four hundred camera crews manned with five hundred reporters descend on the victim’s neighbors, school teachers, church leaders, little league coaches and cousins twice-removed of little league coaches to get an exclusive inside story on the personal agony of the family. And if that isn’t enough, they hunt down local pet store owners to get expert testimony on shark attacks. And most of the people who soak up these tear-jerking pieces like a truck load of Bounty super absorbent paper towels are the same knuckleheads who complain that only the bad stuff is reported from Iraq. I can’t imagine why.

2. Jimmy Hoffa!

Jimmy Hoffa is dead! Jimmy Hoffa has been dead for a long time now. You know how long? He has been dead for so long that the FBI has spent taxpayer money to bring in a team of archeologists and anthropologists to investigate the most recent claim to his whereabouts. Do you know what archeologists and anthropologists do? They search for lost civilizations and missing links for Gods sake! That’s how long he has been dead! Where are the clairvoyants when you need them? Personally? I think Jimmy Hoffa got fed up, took off, had a little surgery and started a new life under a secret new persona. I think Jimmy Hoffa is Pee Wee Herman.

1. Our Government!

Republicans and Democrats alike have become useless. While the two parties continue to fiddle around, home burns. Why just the other day, amidst a southern border that looks like the night of the living undocumented workers, the Senate passed not one but two propositions to a pending Immigration Bill: 1) make English the national language, and 2) make English the common and unifying language. Whew … I’m sure glad they took care of that. I think I can sleep better at night now knowing English is here to save the day.

The real casualty of our two party system’s arrogance is leadership. It has atrophied along with that other useless appendage, integrity. And that arrogance unfortunately has percolated down to the masses. We really believe that God is on our side; an arrogant twist to what Lincoln once stated so eloquently, “My concern is not whether God is on our side; my greatest concern is to be on God’s side …”

Bill O’Reilly, you want to return to traditional values? Start with that one … pal!

Robert Crane - EzineArticles Expert Author

This article was written by humorist Robert Crane. Author of “Still Living in the Sixties” and “The Single Adventure of Inlin Freebosh”, Robert also writes a popular blog of casual observations and polical commentary, almost always unfair and never balanced, all of which can be freely read at his website located in the outer edges of the “internets”:

http://www.cranelegs.com

Cleaning Up Your Marketing

Has your once well-organized marketing plan come to
resemble the jumble of stuff in your closet (not to mention
the garage and the attic)? If you are like most people,
each time you come across a new marketing idea you try to
adopt it and add it to your existing approach.

Strategies and tactics tend to accumulate and linger even
when they may not be working as well as you’d like. Like
the ill-fitting clothes that accumulate in your closet or
the broken tools still in the garage, they are hard to get
rid of, whether because of habit, emotional attachment or
just plain not getting around to cleaning them out.

To improve your marketing, you’ll need to clean out some
old ways of working. While I don’t want to get anywhere
near your closet, and in fact I could use some help with
mine, I can show you how to clean up your marketing plan so
you’re ready to take advantage of the New Year to grow your
business.

Cleaning Up Your Marketing Plan
Every morning my friend Michael Angier of SuccessNet.org
sits down at his desk and asks himself the following three
questions about his business.

1. What’s working?
2. What’s not working?
3. What can I improve?
You may not want to review your marketing plan five times a
week, but it is a good idea to do it at least once a year.
So take out your pencil or fire up your computer and assess
your marketing plan:

Your Marketing Plan
1. Is your plan working?
2. Do you have a well defined marketing strategy that helps
you achieve the three phases of marketing: Getting
Attention, Positioning, and Selling?
3. Do you need to write or rewrite your marketing plan?
4. Do you need additional information or coaching to
complete your marketing plan?
5. What are you going to do to improve your marketing
plan?

Getting Attention
6. Does your marketing message prompt prospects to contact
you?
7. Do your ads, letters, and web site motivate prospects to
contact you?
8. What are your conversion rates?
9. What steps can you take to improve them?

Positioning
10. What are you doing to establish your credibility with
prospects, to help them know and trust you?
11. Is it working as well as you’d like?
12. What could you improve?
13. Is the value of your products and services clear to
your prospects or do they question you about merits and
price?
14. Want to learn how to ensure that your prospects
understand the value of your products and services?

Selling
15. How successful are you in selling, that is, in getting
commitments for everything from appointments to orders?
16. What’s your conversion rate of prospects contacted to
clients and customers?
17. Do initial s/ales generate repeat s/ales and referrals
for years to come?
18. Want to learn how to generate more s/ales from each
client?

Evaluating Your Marketing Plan
Use Michael’s three questions to summarize your comments
about your marketing plan and your success in getting
attention, positioning and selling.

1. What’s working?

2. What’s not?

3. What do you want to improve?

The hardest part about cleaning out your closet, attic,
garage or your marketing is getting started. It may be time
to straighten up or throw out some of your old marketing
strategies and tactics and replace them with new more
effective ones. Start 2005 with a well organized marketing
plan, one that helps you Get Attention, Position your
products and services and Sell and you’ll find your
business growing in leaps and bounds in the coming year.

ABOUT THE AUTHOR

2004 © In Mind Communications, LLC. All rights reserved.
-
The author, Charlie Cook, helps service professionals and
small business owners attract more clients and be more
successful. Sign up for the Fr Marketing Plan eBook,
‘7 Steps to get more clients and grow your business’
at http://www.marketingforsuccess.com