The Fever Lever Center

Getting visitors to visit your website is essential for making your website successful on the giant net. Visitors can’t find your site if they don’t know it exists, so making your site available for web surfers and searchers is the single most important thing for a successful website. The potential visitors can search for just your type of site on search engines like yahoo and the most used one today; google.

First of all let’s talk about how google really works. Google is the leading search engine on the internet, and for google to stay in the lead, it has to make sure that they provide search results that will satisfy the user

Here is a list of what google likes:

1.Let your URL contain some of your keywords.
2.Keywords in title tag, close to the beginning. 10 - 60 characters, no special characters
3.Keywords in keyword metatag - Shows theme, less than 10 words. Every word in this tag must appear somewhere in the body text.
4.Keywords in body text
5.Keyword density in body text - 5-20% keywords / total words maximum (threshold varies with topic)
6.Keyword in H tags, H1 is best H2 is second best, etc.
7.Keyword’s font size - should be bold, italic, etc.
8.Keywords early in page or tags are considered more important then others.
9.Keyword in alt text on the img tag, this text should describe the picture but try if possible to get some of the keywords in the description.
10.Links to your own internal pages should contain keywords. The filename linked to should also contain keywords.
11.Navigation efficient, Try to make it possible for the visitor to get to any of your pages within only two clicks, absolutely no more than 4 clicks.
12.Link to external pages should also contain keywords. Don’t link to “link farms”, google hates “link farms”.
13.Outgoing link anchor text should be on topic and descriptive.
14.Check each one of your links to external websites periodically, avoiding broken links
15.The domain names .edu and .org seems to have been given highest status by google.
16.Keep your page file sizes low as small files are preferred by search engines. Less then 40Kb. And the more of these files you have the more google will like your site.
17.Google likes fresh pages.
18.Frequent updates equals frequent spidering and crawling.
19.Keep the URL length minimized, use less than 100 characters, less even better.
20.Larger sites are presumed to be better funded, better organized, better constructed, and therefore better sites. Google likes LARGE sites, for various reasons, not all positive. File size < 40Kb but lots of them.
21.Site age - Old is best.
22.Users bookmarking your page is a good thing.
23.# of visitors = good.
24.Domain register time - register for 5 years and google knows you are serious, register for 1 year and it’s a throw away domain.

View the whole story as an e-book at:

http://booktips.50webs.com

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No, I’m not talking about THAT kind of hooking up…this is a business article, for goodness sakes! I’m talking about building mutually beneficial relationships with other online business owners. That’s the kind of hooking up that will propel your business to long-term success.

Many people get online and think that the mo
re people they meet online, the bigger customer base they can get. To some degree that is true, but in this marketing mama’s humble opinion, it’s not where you should focus your efforts.

Nearly, four years ago, I started my online business. I was just a mom who desperately didn’t want to return to work after maternity leave. I had NO CLUE what I was doing. None at all, but one thing I did do is meet people, but I didn’t try to make these people my customers.

What, you may ask? Didn’t I want to get any customers?

Sure I did, but I realized something much more valuable. The other online business owners that I met online weren’t necessarily my target market and they had something much more valuable to offer me than a few dollars in my pocket from an Internet sale. They had knowledge, experience and ideas…and I had my own to share too. So, this is what I did…

I made friends and now I run a 6-figure per year business.

Yup, good old-fashioned friends with a common interest in online business. I share my experience and knowledge and they shared theirs. We discovered where we could collaborate on projects and build lifetime partnerships together. In other words, I gained a lifetime of value from these friends…not just another “Notification of Payment Received” email from PayPal.

Through these relationships, I have found:

- A number of partners on numerous profitable projects that we continue to produce and promote.

- Marketing advice from:

- A copywriter who has written million-dollar sales copy for numerous clients

- A guy who works from Florida and makes millions yearly from his online business ventures; and a bunch more. These are people that have made VITAL differences to the future of my online business.

- Someone who has orchestrated 6 and 7-figure product launches for his friends and clients.

- And a bunch of others too numerous to mention, but I am so grateful for every day of my life.

- Indispensable and trustworthy assistants that keep me inline when my mind wanders or I just can’t get all the little things done in my business.

…and a whole bunch more. It doesn’t really matter, what I gained. It’s time to ask yourself what you want to gain…and if you’re in it for the long haul. If you decide you are indeed in it for the long haul, it’s time to start building those relationships.

How to Attract The Right People to Your Network

If you are already networking online, through message boards or other means, you’re already on the way. Here’s some tips on how to make the right kind of friends through your network.

- Scrutinize your networking list. If you belong to a bunch of email groups and even more message boards, it’s time to start cutting out the fat. Your time is valuable, so choose just a few quality groups and boards where people are serious about online business. Forget about the ones where people are out to get rich quick or where you simply post for “Ad Mondays”.

- Don’t be too eager. Don’t start out by telling the world, you want to “partner” on a project or anything like that. Take it slow, get to know people and give your input where you can. I emphasize the “where you can” because if you don’t have any experience on a subject, just keep quiet. But don’t worry, if you feel you really don’t have a lot of experience, you can still be a valuable community member by giving support and encouragement to your fellow online business owners. The experience will come with time.

- Share your experiences. Expanding on the previous point, do share on the subjects in which you have some experience. The more freely you share your information, the more willing people will be to share with you. We all have our own experience and expertise. We can cut our learning curves tremendously by learning from others.

- Make personal connections. If you have something you’d like to discuss privately with a member, contact them. It may be to discuss a particular idea you have for their business or you may want to interview them for your newsletter. When you do make these connections, always keep in mind what value it has for your networking partner. If you have nothing of value to offer them, save your personal contact for later.

- View your competitors as partners. There’s nothing worse than the sometimes catty world of online business where people see competitors as the enemy. The Internet marketplace is so vast, there truly is room for everybody. People who reach the same target market are your potential partners for products, free ebooks, co-promotion and more. Don’t limit yourself.

Bottom Line is…

Stop thinking about yourself. Think about how you can help other people and it truly comes back to you.

Alice Seba is a solo online entrepreneur who has increased her profits and reduced her working hours by working with virtual assistants. For more Internet marketing tips to help you earn more while working less, sign up for her Internet Marketing Prescriptions mailing list at http://www.AliceSeba.com

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There are three main sources for you to get the content you need.

They are:

Write it Yourself
Hire a Ghostwriter
Use Other Writers

There are pros and cons to each source but by using a combination of sources you
can accumulate a well-rounded body of content for your use. Here are some of the
points to consider when using the different methods for creating content. What
works best for you will depend on your level of writing ability, what the content will
be used for and your budget, among other things.

Write it Yourself

Writing content yourself is not only the least expensive method, but allows you to
inflect your personality into the content. This can be very useful in attracting a loyal
customer, especially through newsletters and articles.

Writing content yourself can also be beneficial when writing about a topic of which
you are particularly knowledgeable about. If you can inform your customers on a
topic it may be difficult to find another writer who can impart the same information
accurately.

However, if your writing skills are extremely poor you may need some assistance.
Whether you simply need to hire a proofreader to catch grammatical errors or an
editor to rearrange your thoughts and point out where your information needs
clarification, you may still be able to create your own content for less cost than
hiring a writer while maintaining the originality of your content.

Hire a Ghostwriter

When you need more than just a little assistance, whether it’s because of time
restraints, lack of writing abilities or you need a writer with knowledge of a topic
you aren’t familiar with, you should consider hiring a ghostwriter.

Ghostwriters are individuals who will write content for you (website, articles,
ebooks, press releases etc.) and give you all the rights of the original author. You
pay them for their time and abilities and in exchange you claim ownership of the
material.

Ghostwriters are valuable to businesses that need quality content on topics that are
easily researchable by the ghostwriter. You may also find ghostwriters who are
experts in their own field but hire themselves out as writers as a side business.

For more detailed assignments you can also hire a ghostwriter to use your
knowledge or research and compose the information in a manner which reflects
your own ‘voice’. The ghostwriter will need to work very closely with you and
develop a style of writing that will emulate the way you express yourself.
Ghostwriters have often been hired by famous people to assist them in compiling
their autobiographies.

The cost of hiring a ghostwriter is variable depending on the level of expertise
required, the amount of research needed and the nature of the assignment. When
hiring a ghostwriter you should make a ‘work-for-hire’ agreement which means
that the writing cannot be resold to another buyer or used by the ghostwriter for
other purposes.

Use Other Writers

There are really two categories of other writers you should consider. Writers who
offer their content for free and paid writers.

Paying for a writer to create content for you is not common for small businesses
unless the expertise of the author is needed for the material to be useful. Secular
magazines often pay writers for their work which can vary in cost depending on the
background of the writer and the size of the publication. Fees for writers can be
found in the ‘Writer’s Market’ book which is a resource for writers looking for
paying jobs.

Writers can be found through associations, recommendations by other people and
from freelance websites like www.elance.com. When hiring a writer you should ask
for samples of their work and have them make an agreement for permission to use
their work or the exclusive rights to the work. Without an agreement in place you
may be facing copyright infringement claims or find the writing published in another
place without your knowledge.

Working with writers, proofreaders or editors is just another part of doing business
online. Making use of these services can help you project a polished, professional
appearance to your visitors and readers while still giving you control of the
information presented.

As with any contract work you should be careful to choose individuals who respect
your needs and deadlines and can provide quality work while at the same time
recognizing the value of the services these individuals are providing to you by
giving them enough time to finish your projects and adequate pay.

If you want access to a variety of information you can use a service such as http://www.InfoGoRound.com which
gives you access to a large database of articles written by ghostwriters. You may
change the information or add to it without permission as would be required if
using free to reprint material. Tim Robinson writes for http://www.SageDot.com and frequently uses content from
InfoGoRound.

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