The Fever Lever Center

Last night we had a get together in the basement of our church. There is a large area right out side of the kitchen that doesn’t have carpet. Then there is a large area that does have carpet right down the hall. We were all in the kitchen cleaning up when we heard some yelling. We looked down the hall and saw that the bathroom sink was left on and had flooded the entire carpet area. We quickly called the orange county janitorial cleaning service to help clean up the job. Luckily they were available to come right then. That was a very close call.

Mildew is one of those things that you don’t to keep around. It’s one of the hidden poisons in the house today. It can even be deadly if enough of it is let into the body. We discovered some mildew that we had growing around the bathroom area and decided to call in some professionals. We called the orange county janitorial cleaning service to see what they could do. They came out and assured us that they could easily handle this situation. We let them at the job, with their professional gear and waited around till it was complete. Within a half days work they were done, and our bathroom was safe again.

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Do you have a home based business opportunity or program?

Are you doing any affiliate program?

What type of home based business opportunity are you doing?

Are you a shining success in the home based business opportunity that you’re doing?

Are you making enough money and are you financially secured?

Read on, to discover how to succeed in any home based business opportunity.

Most people rush into a home based business opportunity for various reasons.

Some people are tired of working in jobs and desire a home based business opportunity as away to escape from the 9-5 job rat race.

Some other people desire a home based business opportunity so as to earn extra incomes to supplement the money they make at their jobs.

Other people desire home based business opportunity because of the comfort and freedom of working from their homes and the power it gives them to control their financial destinies.

There are some people who have gone into a home based business opportunity because they are retired and need something to keep them busy.

When the internet gold rush happened about 6 years ago, millions of average people all over the world rushed into different types of home based business opportunities because they bought the internet hype of get rich fast.

Millions of companies were born overnight and they began to offer free affiliate programs.

Millions of people signed up with the mistaken notion that just by signing up and getting a free website to promote a home based business opportunity that they will get rich over night.

This gave birth to various internet promotions and marketing.

One of the most annoying internet promotions was spamming.

This in turn gave birth to anti-spam activism which has almost wiped out spamming.

After 1 or 2 years, most of these millions of people who rushed into home based business opportunity had to admit failure because they were not making any money.

Their dreams of fast internet wealth were shattered.

As a way to console themselves, they started branding all and every home based business opportunity as scams.

Most will buy a home based business opportunity and after they download or receive it will claim that the home based business opportunity is a scam (even though they have not tried it yet and have no proof) and apply for a chargeback and a refund so as to eat their cake and have it also.

By so doing, they ripped off the sellers of these home based business opportunities.

While some of the companies that promote home based business opportunity may engage in deceptive advertising, it is not true that all home based business opportunities are scams.

Most home based business opportunities are valid and can make the buyer a lot of money.

The problem is that most people that buy home based business opportunity are not capable of doing them.

Most don’t have a clue about marketing and internet promotion.

Most of them buy the programs or sign up in free affiliate programs and after they get the websites they don’t do any serious marketing.

A lot of these people don’t even know the difference between selling and marketing.

I have known some of these people who don’t even know how to write a simple business letter or e-mail.

They write an e-mail without beginning it with a salutation and at the end of the e-mail, they don’t include their names or phone number or physical address.

When they phone you and leave a message on your answering machine, they don’t even know that they have to state their names, the reason why they are calling and their own phone number and the best time you may call them back.

Most of them don’t even know how to create a folder or save or upload a file, or install a software and yet they had signed up in 100 different affiliate programs and home based business opportunities and had dreams of making a million bucks overnight!

Is it any surprise that these people fail miserably?

The least that any serious business person should know how to do should be how to write business letter.

Most of the people that fail in home based business opportunity have no discipline.

They have the mistaken notion that working from home and doing home based business opportunity program means that they can wake up anytime they like and that they can choose whether to work or not and when to work or not.

They fail to realize that doing a home based business opportunity can be more demanding than doing a regular job.

Doing a home based business opportunity requires more discipline and competence than a regular job because you may have to do many different chores all by yourself since at the beginning you probably will be working alone may not be able to hire helpers.

This means that you may have to play many roles and do so many things all at the same time.

You may be forced to become a website designer, a copy editor, a sales person, a customer service, a spokes person, an attorney, a book keeper, an accountant, and a publisher all at the same time.

This is one of the biggest reasons why most people fail in home based business opportunity because they are unable to play all these roles at the same time.

Another reason why most people fail in home based business opportunity is that they don’t spend enough money to promote it.

To attain success in any home based business opportunity may require that you spend thousands of dollars.

But most people spend $25 a month to place an ad and if they don’t make any sale conclude that the home based business opportunity doesn’t work and give up.

To succeed in any home based business opportunity may require that you do different types of marketing.

You may have to do both online and offline marketing.

You may have to do many press releases in order to get free publicity and generate free traffic to buy your home based business opportunity.

Above all, depending on the type of product or service that you’re promoting, it may take time for you to start seeing a return on your investment and to become profitable.

Unfortunately, most people that get into home based business opportunity lack patience because they are looking for quick ways to make money.

For that reason, they don’t do enough marketing and internet promotion and don’t network and don’t spend enough money to generate traffic and so consequently they fail.

But when they fail, they are unable to admit that they are at fault.

Instead they blame the home based business opportunity and the company who sold it to them and label all home based business opportunities as scams.

I have not done many home based business opportunities or programs or affiliate programs because I had been lucky to discover a very easy way to make money by investing in foreign currencies safely on the internet (Foreign currency trading or forex trading)

Perhaps you know about only stock or bond trading which are common, but not foreign currency trading.

Foreign currency trading is the most profitable and attractive home based business opportunity because you can do it from home or office and from any country in the world.

In foreign currency trading, you don’t need to do any marketing or selling or internet promotion to succeed.

In foreign currency trading, you don’t need to spend thousands of dollars to do any promotion.

In foreign currency trading, you don’t need any stocks or warehousing.

In foreign currency trading , all that you’ve to do is open an account with one of the brokers with as little as $300 or $2000.

Then follow simple instructions to buy and sell the currencies.

When the price of the currency is low, you buy.

In a few seconds of minutes, the price will go up, and you sell it and make a profit.

By so doing , in a day, you can easily make $500-$1000 by just buying, selling and trading these foreign currencies for about 3 or 4 hrs!

And get this:

You don’t even have to be stuck sitting behind your computer buying and selling these foreign currencies.

You can enter all your buy trades and specify the sell prices you desire and then log off.

Whenever the values of these foreign currencies rise and your selling prices reach, the currencies will be automatically sold for you and you make money!

You can do foreign currency trading and at the same time keep your day job, because in foreign currency trading, there is no work to do.

In the future when you have made hundreds of thousands of dollars, you may then quit your job and just keep doing foreign currency trading forever and go on permanent vacation!

To understand the beauty of foreign currency trading Picture this:

In the morning, you get up from sleep at 6 am.

You go to your bathroom and have your shower.

At 7am, you hurry and eat your breakfast.

At 7.20 am, you login into your foreign currency trading account on the internet and spend 10 minutes to buy about 3 or 4 different currencies, [for example British Pound, Euro, CHF (Swiss Currency) and Yen (Japanese currency).]

You can specify the price at which you wish to sell each currency.

Then you can log off.

By 9 am, you’re at work in your office or business place.

You do your job as usual and by 5 pm, you’re finished and heading home.

When you get back home around 6.30 pm, you login into your foreign currency trading account to see how much money you’ve made.

Holy Molly, there in your account it says you have made $750!

“Is this for real?”, you wonder…

Yes, it is. (Your eyes are not deceiving you…)

$750 in a day for just clicking your mouse twice and doing no work?

(Whereas at your job, you work 8 hrs, but make only probably $160..)

This is how easy it is to make money from foreign currency trading.

But before you use real money to open a live foreign currency trading account, you have to open a free trial (demo) account and practice first, to understand how it works and to acquire the right skills.

This free demo (trial) foreign currency trading account will help you to reduce a lot of risks that can lead to loss.

In foreign currency trading, you can choose how much money to invest, how much money to make and when to make it.

You can make money daily, 365 days all year.

Your computer can be transformed into an “Atm” machine that cranks out cash for you daily without large investment or hassles.

In foreign currency trading, you can choose what type of risk you can manage, when to invest and when not to invest.

You’re the boss.

When foreign currency trading is compared to other investment programs such as stock trading, bond trading, mutual funds, real estate and regular business, it is evident that foreign currency trading is the fastest and greatest way to make money in the world.

Foreign currency trading is a 2.5 trillion dollars daily business and it is larger than all the stock trading in the world combined.

These are some of the reasons why I believe that foreign currency trading is the best home based business opportunity.

Perhaps from reading this article you’ll now come to know why foreign currency trading is the secret behind the greatest wealth on earth and why it has been kept hidden from the average people of the world and therefore little known to the masses.

May these home based business opportunity insights open your eyes to the possibility of infinite wealth and success that can be yours.

Warmly,

I-key Benney, CEO

I-key, a Millionaire CEO from New York City is the creator of “Mscsrrr: Foreign Currency Trading program”, (home based business opportunity) which has helped thousands of ordinary people from all over the world to attain financial security and shining success during the past 2 yrs.

Mscsrrr (Foreign Currency Trading) (http://www.forexmillionaire.com) helps you to generate $1,500+/Week for life, from home or office, part time or full time. No large investment or hassles. Win $1000-$2000 free “cash”…

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Is there a blueprint for success? Do the people who achieve great level of success follow a very defined and specific path to attain their accomplishments? If so, the why is it so hard for others to duplicate it? These questions and more are answered in The Millionaire Master Plan - A 6-step blueprint for achieving success in any profession.

Excerpt from The Millionaire Master Plan:

Professionals Get Paid, Amateurs Don’t

It has always baffled me that so many people refuse to turn pro. People in every field, especially sales, seem to forget to engage in anything that actually creates wealth or cash flow. In Network Marketing, just like golf, millions engage in amateur activities and a tiny handful earn the huge checks. The difference is, in Network Marketing, everyone gets to chose to be a professional regardless of experience, talent or practice. Still many folks refuse to do professional networking. It’s easier to be an amateur. Unfortunately, amateurs are not paid. I have never encountered a company in this field or for that matter in any sales industry that rewards people for doing anything other than selling a product or service or recruiting others to do so.

Professionals do what pays and amateurs do everything else. People all over the world who are indignant about failing contact me. Usually they’ve read one of my books and want help pinpointing the causes of their failure. They generally begin by describing what they’ve been doing and I listen as they describe a litany of amateur activities. Once they’ve finished their stories, I simply ask them how many people they asked to buy their product that day, or how many people they attempted to recruit onto their frontline. Many have great excuses for having done neither and some act upset that I would ask such questions.

I have some great news for everyone. To earn huge checks, you need only engage in professional activities for a short time each day. Two hours should do it. That’s about how much Tiger Woods actually plays golf in professional tournaments. Average his time and he spends about 2 hours a day, 10 months a year engaged in professional play. Those two hours of professionalism each day result in all his income including the endorsements off the course. In fact, were he to play amateur golf 10 hours a day for 12 months a year he wouldn’t earn the big money.

So pay please pay attention. No one in our industry is compensated to visit with upline leaders. No one is paid to attend mixers, watch television, visit with cross-line distributors or business associates, surf the web, play video games, or walk their dogs. None of us receives any pay for those amateur activities. Professionals engage in two things for a couple of hours each day and during those two hours, they cover as much territory as possible. Professional networkers spend two hours a day selling and recruiting, face-to-face or phone-to-phone.

In one of the 24 High Road to Success Modules, we cover shotgun-recruiting strategies that really work. But for now, suffice to say, be a professional two hours a day. Dare to ask new prospects to purchase your products or sign up as business associates.

Mark Yarnell is one of the most successful network marketers in the world. He’s developed teams of over 500,000 people over 100 countries. Read the rest of this report at www.highroadtosuccess.com/professional.htm

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I have to admit I was surprised by his answer.

Let me explain.

Yesterday I was reading one of my favorite magazines, Business 2.0, and there was a story I wanted to read on page 88.

But I didn’t go right there, I started at page 1 and, by the time I got to page 88, I was ready for some great success tips.

And I got them.

2 things specifically stood out in my mind to share with you.

They had an interview with Jim Clark.

Jim Clark became a billionaire in the ‘internet age.’

He was involved in starting Netscape, Silicon Graphics, and dozens of start up companies.

This guy knows a ton about the MINDSET you need to succeed and increase your in.come.

I want to share with you 1 question and 1 answer from the interview because it can help you.

Question: “What Traits Should Every Good Entrepreneur Possess?”

Answer: Discontent and anxiety. Most entrepreneurs are not content with the way things are. But if they’re smart, they’re extremely anxious too. Most ideas are going to happen whether you do them or someone else does.

It’s the person who feels most anxious about it and builds the prototype who is likely to win.

The best entrepreneurs tend to move quickly and efficiently.
They don’t waste a lot of time making decisions.

I want to touch on an important point Jim is making because I rarely hear anyone else say it but myself.

A lot of people teach you to ‘always be content’. It’s like you can sit on top of a mountain, chant, say a few sentences, then your life changes and you become a millionaire. To me, it’s ridiculous.

I’ve never seen it work.

Is a great athlete ‘content’ before a game or HUNGRY to win?

Is a great businessperson ‘content’ before a big deal or HUNGRY to win?

I believe in what Robert Collier, a well known author years ago, called ‘The Gospel of Discontent.’

Look at the REALITY of your life, what are you not happy with?

Seriously, what area of your life are you not happy with?

You need to use this discontent, this anger, and harness it in positive ways.

Discontent, anxiety, and anger are some of the most powerful motivations you can have.

It’s time to use them if you’re not happy with where you are right now.

Does it make sense?

Michael Jordan ALWAYS used to find something that could get him angry before a game because he KNEW he would play his best.

Listen, I’m not saying walk around angry, but what I am sharing with you is a major secret of some of the most successful people in the world.

Jim Clark has used it to become a billionaire.

Get out there in the game of life; sure we all take some bruises, but you can perservere and create a MASTERPIECE called your life.

There are so many ways to harness your energy, to harness your passion and to build something great.

Think about this.

The Gospel of Discontent. Even write it down.

I used to be afraid to harness the powerful energy I had inside myself and then I realized I was just letting myself live beneath my potential.

Find an area of discontent and take action. Let your power rise and shine like a beautiful summer day.

You were born to live an extraordinary life, do extraordinary things, and help an extraordinary amount of people.

Are you ready to take your life to the next level today?

You in?

Talk to you soon.

Mike Litman

http://www.unleashyourgreatness.com/ns.html

http://www.mikelitman.com/

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My husband and I attended the Edmonton Home Renovation Show in January (we just bought a new home) and spent some time at a booth with low volume flush toilets. We try to do our part for the environment and were considering a model that has two flush options.

I was reading the company literature and noticed that these toilets, “The Wonder from Down Under” were manufactured in Australia. I checked with the salesman and yes indeed, they are imported into Canada all the way from Brisbane. The model with a plastic tank is less expensive, and more popular, but they also have a traditional ceramic model, in addition to a variety of bathroom sinks.

Just imagine - these heavy, bulky toilets are manufactured in Australia, shipped across the Pacific Ocean and over the Rocky Mountains, then sold directly to a target market almost halfway around the world!

Re-thinking your product

A lot of companies assume that their product is too heavy, too bulky or too large to be appropriate for export. Well, I challenge you to re-think that notion. There are novel ways of packing that can cut down on bulk (think IKEA furniture) and customers are willing to absorb the extra cost of shipping for a product that they value. That is how we felt about this bulky, heavy toilet. Of course, there is always the option of licensing your technology or establishing a joint-venture, but that’s material for another article.

Carving a niche

I’ve been working in Bali a lot lately and am always astounded by the number of huge, heavy stone carvings (Buddhas are very popular) that tourists purchase and then send home. A large shipping and cargo industry has evolved on the island, in large part catering to the tourists and wholesalers that visit the island purchasing local handicrafts. I’ve often thought it would be cheaper to pay the artisan’s plane ticket to come to your home and custom carve local stone!

In Egypt, I’ve eaten Baskin Robbins ice cream, shipped all the way from British Columbia, where it was manufactured. Imagine the logistics involved in keeping Mint Chocolate Chip (my favourite) frozen while trucking it from the warehouse to the retail shop in Cairo on a 35C day. There aren’t a lot of refrigerated trucks in Egypt! Though this is a difficult item to ship to a hot part of the world, Canadian manufacturers were able to export $100,000 worth of ice cream to Egypt in 2002.

The most unusual item I’ve seen exported lately?

A disposable pee funnel, manufactured in Northern Europe, which allows women to urinate while standing. I am not kidding. I won’t get into the details of how it works, but essentially it is just a piece of waxed cardboard that a woman can carry in her purse. While it is not bulky or heavy, it’s another one of those items that most people would never imagine could find an export market. Well, it did - on Whyte Avenue in Edmonton.

Copyright© 2005.

Cheryl Lockhart of International Strategies Ltd. assists small- to medium-sized Canadian and foreign enterprises navigate the complexities of global business development. Services include international project identification and management, market research and analysis and foreign partner development.

To learn more about exporting and gain access to more FREE e-zines, visit her web site http://www.intl-strategies.com

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At times, our worries and anxieties can overwhelm us at our place of work or business. Here is a brief list of techniques that a person can use to help manage their anxious moments at their job or business environment.

When feeling anxious, stop what you are doing and try to do something that will relax you. A person should take a deep breath and try to find something to do for a few minutes to get their mind off of the problem. A person could get some fresh air, listen to some music, or do an activity that will give them a fresh perspective on things.

Remember that our fearful thoughts are exaggerated and can make the problem worse. A good way to manage your worry is to challenge your negative thinking with positive statements and realistic thinking. When encountering thoughts that make your fearful or anxious, challenge those thoughts by asking yourself questions that will maintain objectivity and common sense.

When overwhelmed with worry, a person may encounter a lot of scary thoughts coming at them all at once. Instead of getting upset, remember that these thoughts are exaggerated and are not based on reality. From my interviews with various professionals, I’ve learned that usually it is the fear behind the thoughts that gets us worked up. Ignore the fear behind these thoughts, and your worry should decrease.

Remember that all the worrying in the world will not change anything. I realized that most of what we worry about never comes true. Instead of worrying about something that probably won’t happen, concentrate on what you are able to do. Everything else you can leave in the hands of God.

As a Layman, I realize it is not easy to deal with all of our fears. When your fears and anxieties have the best of you, try to calm down and then get the facts of the situation. The key is to take it slow. All you can do is to do your best each day, hope for the best, and when something does happen, take it in stride. Take things one step at a time, and things will work out.

Stan Popovich is the author of “A Layman’s Guide to Managing Fear” an easy to read book that presents a overview of techniques that are effective in managing persistent fears and anxieties. For additional information go to: http://www.managingfear.com

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Choosing the right executive office suite can be the solution you are looking for when your home office no longer supports your business’s success. The benefits of a home office may soon be over shadowed by staff growth or the need to branch out to more prominent city locations. The natural progression of your office needs may also complete the image you have of your business.

Executive office suites can offer your business completely furnished amenities, the perfect image, and a professional support staff. Leasing an executive office suite from a reputable office space leasing agent may provide you services that your home office isn’t able to support. For instance imagine having a cordial receptionist to greet clients in a furnished waiting area, or an office manager to take care of administrative tasks. Having a technical staff on site would surely allow you to spend more time generating business than trying to fix a copier or printer.

A prestigious address in your area can add convenience and growth that your home office may limit. More than likely your home office is just a spare bedroom with a computer and phone. This spare bedroom office may be all you need to conduct your daily business however, are you sure you want to see your potential clients traversing residential streets trying to locate your home office? Your business’s image will benefit more if your office is located in a professional environment.

Branching out your business to different locations may be the answer to achieving success in an unfamiliar area. Consider having an executive suite located in the same city as your primary supplier. This option could act as your distribution center as opposed to your garage. Think about the shipping costs you could save and the extra space you’ll gain.

Entrepreneurship is the foundation of the American dream and your home office is just the starting point. Don’t lose sight of your ultimate goal by limiting success to your spare bedroom. Contact a local office space leasing agent today and discover the possibilities having an executive office suite.

Mark Stone writes for various websites including Meridian Business Centers a provider of executive suites, shared office space and virtual office solutions in the Dallas and Fort Worth Texas metroplex.

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Do you remember your first day as a business owner? You were probably just like the rest of us… pretty darned happy and bit on the proud side. Yeah, back then we thought we could conquer the world. Now we’re too busy conquering our own little corner of the world to pay a lot of attention to the rest of the world… unless it’s to learn a few tips from successful marketers just like us who have made it big. Tips just like these… that will apply to every market - regardless of the product or service - are a great motivators to try something new. Yeah, you never know when the next idea will be worth a million dollars!

1. Create a Special Offer
A special offer is exactly that… an offer that is special. Normally, customers would not be able to purchase this product or combination of products, and once the products are gone… sorry!

You don’t have to go out and order a bunch of new products to put together a special offer. It don’t take a whole lot… just use what you’ve got. Grab a few items that are related, group them together, discount the price, and your customers will be excited to be getting a good deal. Think about it from your standpoint… you’ve sold three or four items rather than one. Yeah, combination offers are winning deals for everyone!

2. Address the Small Customer Groups
Niche markets are everywhere, right under your nose! Within the customer audience that you serve right now are groups of people who share common traits. Think about it… maybe you have a group who speaks Spanish, a group of teens, and a group of middle class family men and women.

Evaluate these classes of people, and discover the unique needs and desires they share. That will set you up to customize your advertising campaign directly to them. It’s not hard to take your current ads, and make a few changes to adjust to the niches. They’ll be impressed that you understand THEM, and the increase in your profits will be the best thanks you can get.

3. Set Up a Winning Referral Program
Successful marketers develop the ability to turn their customers into advocates. Often, they don’t even have to directly ask customers to refer them to others. Their willingness to go the extra wins customer loyalty and support. Naturally, satisfied customers refer their friends and family to the place that will take good care of them.

Quality service and is the first step toward referrals, but you can easily take it one step further. Studies show that every satisfied customer tells three people about you. What would happen with a little incentive added to the picture? Yeah, a lot more. Give customers who refer friends a thank you - whether it’s a discount, special gift item, or a simple thank you card - and watch the referrals spiral!

You can get two birds with one stone by implimenting customer surveys. A few quick questions about what the customer does and doesn’t like about your product, followed by a request for the names and addresses of friends and family who would benefit from the product, and you’re all set to go with the contact information of a prospective customer!

Copyright 2005 Cutts Group, llc

Who is Allyn Cutts, and why should you care?
Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.

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How To Find The Best Business Opportunity! © 2004, Jon Kogan,
All Rights Reserved. http://www.zivomarketing.com

There are hundreds of thousands of home Internet business
opportunities and it is impossible to discern which one is an
honest one. Keep in mind that all the honest opportunities are
offered free. If you find one that asks you to pay in order to
start, just walk away.

Your search may take you to some that will promise you big
earnings in a week or a month. This is simply not true. Don’t be
fooled by believing that you can get rich in such a short period
of time. These claims are made to impress you, but they really
only want your money. Many legitimate home based business
opportunities are affected by the companies that make such
claims. Choosing the right home business opportunity doesn’t
have to be difficult, but it will take time.

Building your own website, finding products and learning how to
operate is time consuming and expensive. You may want to
consider a turnkey business opportunities as they already have
been set-up for you. Some work will be involved, but all of the
initial obstacles have been taken care of and easy to overcome.
And of course, don’t expect any overnight miracles. Building a
business will take time.

One of the most popular home based business opportunities online
identified as network marketing or multi-level-marketing.
Corporations have been using the multi-level-marketing systems
for years. When JP Getty once said: “I’d rather have 1% of the
efforts of a hundred people than 100% of my own efforts”, he was
talking about residual income, (network marketing). Network
marketing received a lot of bad rap because previously people
thought of it as a pyramid scheme. Pyramid schemes are illegal,
network marketing or multi-level-marketing are not.

For over half of century, network marketing has grown quite a
bit. Most network marketers earn only a few hundred to a few
thousand a month but rather enjoy the freedom of working for
themselves. Since there is no cap on earnings, the amount of
income it can produce is really dependent on the individual.

The concept is fairly simple. A network marketing company will
offer their products and services through independent affiliates
(you). As an affiliate you are able to buy products and services
at discount rates and earn money selling them to others from the
comfort of your home.

Your next step is to sponsor new affiliates and train them to do
as you do. Work the system to build a network by duplicating
your efforts. The more you can duplicate what you are doing by
training others to do it, the more money you and they will make,
but the big money is only going to come when you start reaching
the higher levels.

Being part of a network marketing company is rewarding. It isn’t
just you working a business, but it is about the people working
together as a team! With the right kind of mentoring, even the
most inexperienced novices to the multi-level-marketing business
can grow into powerful leaders if they are truly self-motivated,
and they have developed a strong vision. It does take consistent
hard work, but the rewards can be tremendous.

Each year, thousands of individuals throw away good money
chasing quick, get-rich schemes. In the end they find that they
wasted a lot of time and have nothing really to show for it.
Nothing can entirely eliminate all of the risks involved with
starting a business of any kind, but you can minimize the risks
by being cautious. Careful planning and research into the
business will help lead you onto the road of success.

Be a little cautious when choosing a company to join up with.
Check them out to make sure that they offer a solid background
of success, training and more. Once you have found the right one
for you, jump on board and improve your life!

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5 Reasons Why Headlines Are Crucial To Your Website’s Success

Copyright © 2002 by Robert D. Boduch

Without a powerful headline, your message stands little chance
of being noticed in an increasingly competitive marketplace. If
your headline doesn’t capture attention and pull prospects into
your copy, than your marketing effort is a total waste of energy
and resources.

Nothing is more important to getting your message noticed than
your headlines. If you’re not allocating a sizable percentage of
your time and creative effort to the headline used on each page
of your website, you could be losing out on a large chunk of
business.

Top copywriters understand this concept well. They know how
essential it is to capture attention by literally stopping
pre-occupied prospects in their tracks.

Following are five good reasons why your site headlines deserve
greater emphasis and attention.

1) Headlines Are Natural Attention Getters. Most online
prospects quickly skim web copy looking for a reason to stay or
a reason to go. No one reads the body copy of a page without
first being pulled in by a strong lead, delivered by a
compelling headline or sub-heading.

Headlines are the first things your visitors see. They jump
right out visually and command attention by being set distinctly
above the rest of the text. Often the typeface, size, and style
used for headlines contrasts with that used in the body copy.
This proven approach naturally attracts eyeballs, virtually
forcing interested prospects to grasp the key message and to
read on due to its magnetic appeal.

According to advertising legend David Ogilvy, 5 times more
people read headlines than body copy. Although Ogilvy was
talking about print advertising in general, the observation is
certainly applicable to websites as well.

With 5 times the readership, headlines have the power and
capability to make any message much more successful.

2) Site Headlines Serve As Valuable Guides To Busy People.
Headlines reveal key details. They tip off readers as to what
follows. A strong headline provides clear signals to help
readers decide whether they should stick around for the full
message, or dash off to something else - something better suited
to their own special needs and interests.

As a summary of the entire piece, headlines either help sustain
continued interest and readership, or they repel it. Without a
headline, the reader is forced to wade through a portion of the
text to understand the meaning and relevance. Forcing readers to
do this is to risk losing them altogether. It’s sales suicide.
In effect, having no headline will cost you at least 80% of your
potential audience.

3) Headlines Create Anticipation and Stimulate Interest. They
captivate, arouse curiosity and stimulate the desire for more.
It’s the headline that starts the reader’s motor running. A good
headline sets up a feeling of expectation as the reader
anticipates discovering more — and can’t wait to get it!

Successful headlines address specific audiences. They open
prospects minds to new possibilities and expand their level of
enthusiasm and interest. The best headlines involve prospects,
increasing the likelihood of their sustained attention and
engagement.

4) Headlines Simplify The Learning Curve. Every headline serves
to introduce whatever follows. As an opening or lead-in, the
role of the headline is to succinctly communicate the essence of
the message it precedes in an interesting and compelling way.

Effective headlines and sub-headings reveal key bits of
information, often with the added power of emotion. A review of
the various headings alone often delivers the gist of a given
message. This makes it faster and easier to understand,
remember, and review.

Use your headings to generate emotional involvement and you
boost the chances prospects will go back and read more of your
copy. When you make it easier to read and comprehend your
messages, you increase the chances of making the sale.

5) Headlines Allow You To Deliver Your Biggest Bang Right
Up-Front. Capture attention and interest at the outset, by using
your most appealing selling point. If the strongest, most
desirable product attribute (benefit) fails to pull prospects
in, surely nothing else you could ever say would do the trick,
either.

The stronger and more compelling your headline, the more time
prospects will spend at your site. Create each headline to grab
attention and inspire interest. The more alluring and
irresistible you can make it, the more genuine prospects you’ll
attract and ultimately, the more sales you’ll record. Headlines
are powerful marketing tools when used effectively. Take a good
look at your site headline. Could you add more benefit power,
intrigue, curiosity, or interest?

Test different headlines by trying various appeals and offer
combinations. Keep an eye out for additional headline
opportunities throughout your sales letter, as well as on other
pages on your site. Make your headlines impossible to miss and
difficult to ignore… then, watch your results soar!

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